Welcome to
The Shoals

Known around the world for its music, work ethic, and Southern character, this historic region has always been powered by creativity and connection.

The Shoals Project is a nonprofit photography initiative dedicated to documenting the people and stories that make this place unique.

Our goal is to build a visual record of life in northern Alabama that’s honest, unique, and rooted in community.

Behind The Lens

The Shoals Project is building a visual record of life in Northern Alabama — one that honors the region’s history of creativity and resolve.

We plan to work alongside residents to document authentic stories and establish an archive of images defined by The Shoals’ rhythm and resilience.

Meet Our Founder

Patrick Cromwell is a Detroit-born photographer whose career reflects a steady commitment to his craft and a genuine appreciation for the communities he photographs.

About The Shoals Project

Help us document and preserve a visual record of life in northern Alabama and share the stories of both The Shoals and the people who call it home.

The Shoals has a spirit that is both historic and alive.

From the music legacy to the river that shaped everything — this community’s stories deserve to be documented with dignity and shared with the world.”

Patrick Cromwell

Founder